WHAT: Barbecue and grilling expert Adam Perry Lang introduces the Los Angeles community to his signature style of outdoor cooking, as well as the re-issue of his first best-selling cookbook, Serious Barbecue, through a two month-long, pop-up series taking place on the back lot of Jimmy Kimmel Live! Adam is a rarity – a classically –trained chef who applies techniques learned while cooking at some of the finest restaurants in the world to good old American barbecue. He won Grand Champion honors at the World Pork Expo and first place for his pork shoulder at the Kansas City American Royal, a.k.a. “The World Series of BBQ.” Adam is a consulting partner in Chef Mario Batali’s Carnevino in Las Vegas, partnered with Chef Jamie Oliver to open the wildly-successful Barbecoa in London, and is well-known for founding Daisy May’s BBQ in New York.
Starting July 9th and July 10th, and every following Tuesday, Wednesday and Thursday from July 16th until September 5th, the public is invited to discover a new meat miracle for lunch, with a pre-order only takeout service in the late afternoon. At night, look for special events and intimate VIP dinners for press, tastemakers and promotional partners, which will include cooking demos, bladesmithing and whiskey and bourbon tastings. Guests will get to try Adam’s signature sliced beef short rib with pickles and sweet onion, pork butt with green apple, crushed hot red pepper and avocado, “Get a Book” beef brisket, the ultimate stacked-high French dip, BBQ double-smoked bacon with waffles, and more. Menu items will range from $15 to $35. The Serious Barbecue Pop-Up series is a community event that will also benefit the L.A.C.E.R. Afterschool Program and P.A.T.H. L.A.C.E.R. provides underserved middle and high school youth with an arts and literacy based after-school program, and P.A.T.H. provides the support that homeless individuals and families need in order to successfully transition from living on the street to thriving in homes of their own.
Adam will be creating a unique, outdoor dining experience in an urban setting that celebrates both great food and American craftsmanship. The Jimmy Kimmel Live! back lot will be transformed into a barbecue and grilling paradise, with a 2-ton, custom-built Texas burn pit, comfortable lawn seating with a beautiful rustic table constructed by Adam, and his new line of personally handcrafted knives on display. Adam will also be living out of an Airstream trailer each night, as making one’s own charcoal takes true dedication. And since everyone knows whiskey and barbecue go hand-in-hand, the winning master craftsman from the new Hulu Raising the Bar original, reality series will construct a custom bar in the VIP lounge, showcasing George Dickel Tennessee Whisky.
The demand amongst barbecue enthusiasts for copies of Serious Barbecue is unprecedented, and now the re-issue is scheduled to hit shelves on July 20th. In his book, Adam teaches his readers all they need to know to achieve the holy grail of barbecuing from meat selection to building flavors through seasoning, glazing and basting to adding sauces strategically throughout the cooking process. With this pop-up series, Los Angeles will be re-introduced to all of Adam’s amazing recipes and barbecue tips, highlighted in Serious Barbecue, which will be available for purchase via www.adamperrylang.com.
WHEN: Starting July 9th and July 10th, and every following Tuesday, Wednesday, and Thursday from July 16th until September 5th
-Lunch open to the public from 11:00 am-2pm
-Take-away barbecue service from 4:00pm-5:00pm
-VIP Dinners and Special Events in the evening to be announced
WHERE: Jimmy Kimmel Live! – Back Lot
6834 Hollywood Blvd., enter from the alley
Hollywood, CA 90028